Performance marketing in Brisbane that pays for itself
Most businesses in Brisbane are paying for ads nobody can explain. The clicks go up, the report looks busy, and the phone rings about the same. I run Google Ads, Meta ads and search for owners who want the other thing: more customers for the same money, and a straight answer every month about what the budget did.
One senior specialist. Fixed fee. No lock-in. You own everything.
Every channel that brings customers. Run properly, by one person.
Search, social, AI assistants, organic, and the page they land on. Most businesses need two of these done well, not all eight done badly. The first conversation is about which two, and that advice is free.
Google Ads
Search, Shopping and Performance Max, built so you can see which campaign paid for itself.
Read how it works
Meta ads
Facebook and Instagram ads that produce leads worth ringing back, not a list of names.
Read how it works
ChatGPT ads
A contained test in the cheapest auction going, with a decision agreed before it starts.
Read how it works
Demand Gen
YouTube, Discover and Gmail, for the day search has hit its ceiling and more budget buys nothing.
Read how it works
SEO
Technical fixes done once, pages that deserve to rank, local search sorted. No monthly graph.
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AI search visibility
Get quoted by ChatGPT, Google AI and Perplexity when someone asks who to call.
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Franchise marketing
Every store local, one brand intact, and reporting a franchisee will actually accept.
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Websites and landing pages
Landing pages and sites that load in under a second and do not waste the click you paid for.
Read how it worksNot sure which one?
Send me the account. I will tell you which one it is, and which ones you do not need yet.
All servicesIf your account is fine, I will tell you and walk away. If it is not, I fix it, and you see the number every month.
A fixed fee, agreed first
One number for the month, before I touch anything. Never a percentage of your spend, because that would pay me to spend more of your money.
No lock-in, ever
Month to month. If the work is not paying for itself, you leave, and you keep the account, the data and the conversion history.
The person who does the work
No account manager, no juniors, no handover. You ring me, and I already know the account, because I was in it this morning.
The first ninety days
The same shape every time, because it works.
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Days 1 to 3
The free review
Read access to the account and Analytics. I send back what I found in plain language. If it is fine, that is the end of it and it cost you nothing.
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Week 1
One number, then tracking
A fixed fee for the month, agreed before I touch anything. Then tracking gets fixed first, because there is no point tuning anything against numbers that are wrong.
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Weeks 2 to 4
Structure, geography, ads
Campaigns rebuilt around what the person typing actually wants. Negatives, service areas, landing pages. The unglamorous work that moves cost per lead.
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Month 2
The first honest read
Enough data to say what a lead or a sale actually costs. Budget moves toward what is working and away from what only looked busy.
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Month 3
Steady state, and what next
One note a month from me. Then a real decision on whether Meta, Demand Gen or SEO earns a place beside it.
It started with chandeliers
My first marketing job was selling my father's luxury chandeliers online. Expensive, specific, and bought by people who had to be found rather than waited for. That is still the job.
More than eight years on, I run performance marketing for clients in retail, ecommerce and service businesses around the world, from Brisbane. I trained in Belgium under one of the country's leading digital marketing freelancers, after a master's in pedagogy and Russian language in Moscow. Explaining one thing clearly to someone who was not looking for it turns out to be most of marketing too.
I would rather earn the next month than have you sign for twelve.
Ekaterina Mortelmans, founder
The questions everybody asks first
What do you actually do?
Paid advertising, mostly Google and Meta, plus the search and AI visibility work that sits next to it. I do the work myself. There is no account manager passing your questions to somebody you have never met.
Do you work with businesses outside Brisbane?
Yes. Brisbane is home and a good share of the work is local, but an ad account does not care where it is managed from. Clients across Australia and overseas are normal.
How do you charge?
A fixed monthly fee based on how much work the account needs, agreed before anything starts. Not a percentage of your ad spend, because that would pay me to spend more of your money. You get the number up front.
Is there a lock-in contract?
No. Month to month. If the work is not paying for itself you should be able to walk, and I would rather earn the next month than have you sign for twelve.
What is the free account review?
You give me read access, or screenshots of the last ninety days. I read the account and write back with what is working, what is wasting money and what I would do first. Whether or not that turns into work. If it is fine, I say so.
Will you tell me if I do not need you?
Yes, and it happens. Sometimes an account needs one fix rather than a manager, and sometimes the problem is the website or the phone not being answered, not the ads. You get told that instead of being sold a retainer.
Send me what you are running
A couple of lines about the business, roughly what you spend, and what is bothering you about it. You get an honest read back, usually the same day.
8am to 5pm AEST, Monday to Friday. Every email lands with me, not an inbox somebody checks on Fridays, and you get a reply the same working day.
- 01Send
Read access to the account, or screenshots of the last ninety days.
- 02I read it
And write back in plain language: what is working, what is wasting money, what I would do first.
- 03You decide
No pitch deck, no follow-up sequence. If the account is fine, I tell you that and we are done.