Performance marketing for Perth businesses
Isolated market with less competition and a time zone that changes when campaigns should run. Cheaper clicks than the east coast, if the schedule is set for Perth and not for Sydney.
Run from Brisbane, and that is fine
Paid media has not needed anybody in the room for years. What it needs is somebody who opens the account every week and knows what they are looking at. My Perth clients get the same attention as the ones down the road, because it is the same work.
The part that really differs by city is geography. Service areas, suburb-level bidding and where the good jobs actually come from get researched per client rather than assumed, and that research is the same whether the account is here or in Perth.
What I look at first
- Whether the conversion tracking is counting something real.
- Where the budget is going against where the revenue comes from.
- Whether the geographic targeting matches the area you can actually service in Perth.
- Those three account for most of the waste in most accounts, and you get that read before any work is quoted.
Working with someone in another city
Do you have an office in Perth?
No. I am in Brisbane and the work happens over calls with the account on screen, which is how paid media is run everywhere now. If you want somebody in the room every fortnight, a local agency is the better fit and I will say so.
Why work with someone outside Perth?
Because the account does not care where it is managed from. What matters is whether the person opening it knows what they are looking at. The one part that needs local knowledge is geographic targeting, and that is a research job, not a proximity one.
What does it cost?
A fixed monthly fee based on scope, not a percentage of your spend. You get the number before anything starts, and there is no lock-in contract.
Do you offer the free review for Perth businesses?
Yes, the same one. Read access or screenshots, and you get a plain-language read on the account whether or not it turns into work.
Where most Perth clients start
Send what you are running now
A couple of lines about the business and what is not working. You get an honest read back, usually the same day.
8am to 5pm AEST, Monday to Friday. I answer the phone myself, and if I am in the middle of something I ring back the same day.
- 01Send
Read access to the account, or screenshots of the last ninety days.
- 02I read it
And write back in plain language: what is working, what is wasting money, what I would do first.
- 03You decide
No pitch deck, no follow-up sequence. If the account is fine, I tell you that and we are done.