Meta Ads Brisbane
Cheap leads are easy in this market. Leads worth ringing back are the actual job, and the difference is almost always the form rather than the targeting.
The lead quality problem, locally
Instant forms with everything pre-filled collect people who tapped without meaning to. In a Brisbane service business that shows up as a phone that rings all week and a calendar that stays empty.
One qualifying question, or a real landing page instead, cuts the volume and lifts the share that turns into a job. Feeding the outcome back to Meta then teaches it which kind of person to look for.
Creative made from the work
- Phone footage of an actual job on an actual Brisbane street beats a polished ad that could be anywhere.
- Cheaper to make, more convincing, especially for trades, clinics and hospitality.
- Reels and statics kept in separate tests, so they are not fighting for the same budget.
Asked most often
Do Facebook ads still work for Brisbane businesses?
Yes, and often at a lower cost per lead than search, because you are reaching people before they start looking. The trade-off is that the leads are colder and the follow-up matters more.
Why are my leads not answering the phone?
Usually because the form asked nothing of them. Add friction on purpose, and ring faster. Speed of first contact does more for conversion in this market than almost anything in the ad account.
What budget do I need for Meta ads in Brisbane?
Less than people think. A steady thousand a month with good creative beats a big burst that gets switched off after three weeks. Consistency is what the algorithm rewards.
What that usually involves
Based in Brisbane, working Australia wide
Send what you are running now and what is not working. You get an honest read back, usually the same day.
8am to 5pm AEST, Monday to Friday. I answer the phone myself, and if I am in the middle of something I ring back the same day.
- 01Send
Read access to the account, or screenshots of the last ninety days.
- 02I read it
And write back in plain language: what is working, what is wasting money, what I would do first.
- 03You decide
No pitch deck, no follow-up sequence. If the account is fine, I tell you that and we are done.